Blockchain, Startups and Technology

Blockchain   is evolving into a new phase of our technological society. It is growing exponentially like other life-changing technologies used to, similar to the internet. The different possible ways of making money, presenting projects and bringing new ideas to light every day is what makes the cryptocurrency world so interesting. But let’s focus on a soon very hot topic, security tokens. Utility tokens were one of the hottest topics in the past bull run, ICOs and token generation events were the easiest and quickest way for a project to raise funds. Same for the investors, the returns in ICOs used to be way higher than by investing in higher market cap coins. For the next era of blockchain technology, we should prepare for something new, security tokens. Imagine a fully-regulated token that represents shares of a company. The difference between Utility tokens and Security tokens A utility token is the “coin” backed by a project, which is used to raise money in an ...

On an average, a total of $15 Billion worth of bitcoin is being traded on several cryptocurrency exchanges, which is only expected to go up in coming time given that bitcoin is now gradually being recognized as usable currency in some countries. Combine this with other positive developments in the blockchain ecosystem, the cryptocurrency trading has now become just as important as global stock trading. Typically so, traders want to make their every trade count and therefore the advantage of the latest technological options available. Trading bots, which are frequently used in the stock market have also announced their presence in the cryptocurrency market as well. Here we are going to give an overview of one such trading bot platform that has been getting credible attention in the industry. A Game Changer TradeSanta, launched in November 2018, is an automated crypto trading tool that has been developed to automate trading strategies. With the bot’s ability to trade through API ...

Online influencer marketing, who became popular this decade owing to the rise of Instagram, YouTube and other social media networks, is going downhill. The perception of easy money lured many youngsters into trying and becoming social media influencers. The 2017 Millennial Shopper Survey by DealSpotr found that 52% of Millennial do not trust influencers anymore. The engagement with the sponsored posts has fallen drastically in the past couple of years. Consumers are increasingly distrustful of sponsored social media, and almost half consider influencers inauthentic. Consumers trust their friends. Every day 2.1 billion product recommendations are made among friends on social media, emails and instant messaging. People casually share photos, videos, and links with one another promoting things they have bought or like without recognizing the commercial value of their actions. This is why word of mouth marketing is the most valuable source of marketing. WOM also does not stop after j...

The energy industry is slanting towards a distributed yet connected future, pun intended With the digital age comes numerous digital optimization opportunities, be it the Artificial Intelligence (AI), Internet of Things (IoT) or blockchain technology. Accordingly, utilities are increasing their digital initiatives to stay competitive in the developing energy landscape. What’s more, the utility associations’ interest in blockchain is rising. Blockchain’s potential for utilities In the utility sector, blockchain technology has that potential to enable new methods to manage how energy is secured, distributed and accounted for. Utilities are testing the potential of blockchain for creating new business models across the world based on micro-transactions enabled by blockchain’s ability to make trust between unknown peers. These sort of disintermediated transactions develop the possibility of boosting the economic growth by leapfrogging the need to create large-scale cent...